Clients
PRAI Beauty
PRAI Beauty is a US skincare brand founded by Cathy Kangas in 2010. Following a networking CEW Event, Abbeville was engaged by PRAI Beauty in 2016 to act as UK Country Managers. Our role was to secure retailers and distributors in the UK and Europe, create and align marketing activity and drive retail sales. Following a retail strategy that included establishing a strategic big retailer partnership (Marks & Spencer’s) and securing listings in major retailers (Boots, Ocado, Very, JD Williams, Feel Unique, Look Fantastic, Beauty Expert) we continue to manage PRAI Beauty with a day to day hands on approach. Abbeville has been instrumental in building PRAI into a multi-million, leading brand in the UK.
Blueiron
Blueiron is one of the fastest growing, premium wellness brands from Scandinavia. Blueiron helps women in all stages of life feel like themselves again through its unique formula that maximizes the absorption of iron and helps fight tiredness. Abbeville supported Blueiron in developing a UK market entry strategy that included the brand’s positioning, retail pricing strategy and retailer selection. Abbeville was then engaged to deliver a UK and Europe Country Management programme and secured the brands first listings, in Boots and Ocado. Followed by Tesco and a host of online retailer partners. Using its well trusted network of contacts Abbeville was instrumental in the selection of a UK PR agency, Designers and a logistics provider.
Merchifi
